“The ROI has absolutely been there for us.”

“The ROI has absolutely been there for us.”

That’s what Matt Hoffman (SVP of E-Commerce at Applied Nutrition) told me when we sat down to talk about their first year working with TVG.

When we first partnered with Applied Nutrition, a UK sports nutrition brand expanding into the US, they had:

→ No customer list

→ Outdated branding

→ A lean internal team

→ Big growth goals in a brand-new market

Our role? Handle everything they needed to scale fast:

→ Full email system buildout (flows + campaigns)

→ Paid ads strategy, management, and creative

→ Landing pages & product photography

→ Sourcing UGC creators (which turned into their best-performing ads)

Fast forward to today, and Applied Nutrition has gone from zero to sustainable growth in the US, with systems that continue to scale month after month.

In our new interview, Matt shares:

→ Why he chose TVG over other agencies

→ How our full-service model made his lean team more efficient

→ What helped boost their LTV and conversions the most

→ Why he’s already referred multiple brands to us

[Watch the full interview here!]

If you’re a brand looking to grow your e-commerce sales with a holistic approach, this one’s worth your time.

– Patrick

CEO, The Visionary Group