This is my fiancée, Abby.

This is my fiancée, Abby.

We’re getting married this weekend.

And over the last couple years, she’s built a $50,000/month online business from scratch.

Here’s how she did it:

Abby and I have always shared a love for fitness.

While studying to become a nurse, she pushed herself even harder—competing in NPC Bikini competitions, growing her Instagram, and slowly attracting online fitness clients.

Then came the crossroads:

✅ Take the safe route and become a nurse

✅ Or take the risk and go all in on her business

She bet on herself.

The real turning point?

When Abby stopped trying to coach everyone…

And focused on one specific person: nurses like her.

She understood them deeply:

– 12-hour shifts

– Sleepless nights

– Caring for everyone but themselves

– No time, no energy, and no plan

So she built that plan.

A fitness coaching program for nurses, by a nurse.

And that’s when everything clicked.

Clients rolled in. Revenue skyrocketed. Impact multiplied.

Here’s the lesson:

The more specific your offer, the more scalable your business.

Abby didn’t just build a coaching program.

She built a movement for the women she understands best.

Proud is an understatement.

Talk to you soon,

Patrick O’Driscoll

Founder @ TVG

Ready to scale your brand? Book a call with me here.