TikTok Is Back—But Is Your Brand Ready for the Next Big Shift?

Hey, it’s Patrick from TVG.

So, TikTok was banned for a solid 12 hours, lol.

Gotta love government shenanigans.

But let’s focus on what really matters: making money.

Whether your e-commerce brand is thriving on TikTok or not, this is something you’ll want to hear.

Here are my 2 thoughts on TikTok, platform bans, and the opportunities you might be missing:

1. Single Platform Reliance

Let’s start with the harsh truth: if the TikTok ban made you panic, there’s a deeper issue.

You’re likely over-reliant on one platform.

I’ve seen brands where 50% or more of their sales come from a single channel.

That’s a ticking time bomb.

Your top priority should always be building an owned audience.

Here’s what that means:

An owned audience is a customer list you control—whether TikTok vanishes, Meta bans your ad account, or Shopify gives you a headache.

How to protect your brand:

• Branch out to other sales channels.

• Invest heavily in growing your email and SMS lists.

These are assets, not just tools.

Treat them as your insurance policy.

2. TikTok Is Back

The good news? TikTok is back, and I’m optimistic it’s here to stay.

If your brand is already dominant on Shopify and Amazon, consider branching out to TikTok Shop.

We help a small, qualified group of clients scale on TikTok Shop.

In the last month, we helped Redefined Foods start selling on TikTok.

In just a couple weeks, Redefine was able to:

1. Generate thousands in sales on TikTok Shop
   

2. Generate a TON of UGC and creative from TikTok affiliates

3. Expand organic reach to drive customers to all channels (not just TikTok Shop)

The point is:

If you have the resources, TikTok is still a viable channel to scale revenue but do not wait any longer.

Whether you are looking to scale your owned audience or expand onto TikTok Shop - our team at TVG has the resources and expertise to scale your brand.

Schedule a no-obligation strategy call with me here.

To your success,

Patrick O’Driscoll

Co-Founder, CEO

The Visionary Group TX

P.s. I am dropping multiple YouTube trainings every single week to help you scale your e-commerce sales. Check out my channel here.