Two brands, $311K in email revenue. Same strategy.

Hey there, it’s Patrick from TVG.

Two different brands. Two different industries. Same result.

Brand A: $199,468 in email revenue (31.59% of total revenue)

Brand B: $111,884 in email revenue (30.83% of total revenue)

Both in Q4 2025. Both crushing it with email while their competitors were burning cash on ads.

Here's what they understood that most brands miss: scaling doesn't always mean spending more on ads.

Sometimes it means fixing the leaky bucket first.

Here's what we did differently:

Instead of throwing more money at Meta and Google, we built email into their biggest profit center.

Not just "send more emails." Not just "better subject lines." They built a system.

The System:

→ Segmentation that actually matters: Not just "purchased vs. didn't purchase." They segmented by purchase behavior, engagement level, product interest, and lifecycle stage.

→ Flows that convert: Welcome series, abandoned cart, post-purchase, win-back, VIP sequences. Each flow designed to move people through the customer journey.

→ Campaign strategy: Regular campaigns that felt personal, not promotional. Product education, behind-the-scenes content, customer stories, seasonal relevance.

→ Revenue optimization: They tracked email attribution religiously. They knew which emails drove revenue, which segments converted best, and which flows needed optimization.

The results speak for themselves:

Brand A saw email grow from <15% to 31% of total revenue. That's not just growth, that's a fundamental shift in their business model.

Brand B hit 31% email attribution while growing total Q4 revenue 135%. They scaled the business without proportionally scaling ad spend.

Why this matters:

Email revenue is different from ad revenue. It's higher margin. It's more predictable. It's less dependent on platform changes, iOS updates, or rising CPMs.

When email becomes 30%+ of your revenue, you have a moat. You have a direct relationship with your customers. You have a channel you control.

Most brands are doing email backwards.

They're treating it like a side channel. Something to "set and forget." They're focused on open rates and click rates instead of revenue and profit.

The brands that win? They treat email like their most important marketing channel. Because for many of them, it is.

If you're doing $1M+ in revenue and email isn't driving 30%+ of your total revenue, you're leaving profit on the table.

Book a free CORE Growth Audit.

We'll audit your entire email strategy: flows, campaigns, segmentation, attribution, the whole system. We'll show you exactly how to turn email into your biggest profit center.

Then we'll map out a 30-60-90 day roadmap to get there.

If you want to see what's actually possible with email, apply here:

APPLY FOR AUDIT

Talk soon,

Patrick O’Driscoll