Ultimate 2025 eCommerce BFCM Training: Do this now (before Oct 1)

Hey there, it’s Patrick from TVG.

Q4 doesn’t reward last-minute teams.

The brands that crush BFCM lock offers, creative, and email/SMS calendars by October 1.

In this new video, I walk through our full, battle-tested playbook used across 7–8 figure brands—so you can run a calm, record-breaking Q4.

👉 Watch the full video here.

What you’ll walk away with

• Offer Stacking Timeline (Early Access → Black Friday → Cyber Week) that keeps urgency peaking and fatigue low

• Paid Media Game Plan to balance offense (acquire) and defense (protect your customers) when CPMs surge

• Creative & Copy Angles that actually cut through the feed during the most competitive week of the year

• Email/SMS Send Calendar (daily+ cadence done right) and which flows to reskin for BFCM

• Ops Readiness Checklist (themes, inventory, site speed, QA) so you don’t break when traffic spikes

• Profit-First Guardrails so you scale revenue without red-ink surprises

Why this matters (now)

• October is the deadline. Winners lock offers, assets, and themes before Halloween.

• Offer > Everything. Weak or single offers = stale performance. Stacked promos win weeks of attention.

• Owned channels = margin. Email/SMS is how you print profit when ad costs rise.

• Momentum compounds into 2026. Defense (retention) + offense (acquisition) sets up January.

Need help implementing?

If you want our team to build and run your BFCM offers, ads, and retention calendar, grab time with me. No sales team—you’ll talk to me directly.

[Book a Strategy Call Here!]

If you’re serious about scaling past 7–8 figures, this is the roadmap you need.

Talk to you soon,

Patrick O’Driscoll

Co-Founder, CEO @ TVG