We audited 100+ brands - this was the real problem

Hey there, it’s Patrick from TVG.

In 2025, we audited 100+ eCommerce brands doing anywhere from $50K to $1M/month.

And what we found surprised a lot of founders.

The brands scaling the fastest weren’t the ones with the biggest ad budgets.

They didn’t have the fanciest tech stacks.

They weren’t chasing the newest tactics.

They all fixed one specific problem that quietly destroys profit as brands scale.

Here’s the uncomfortable truth

Most eCommerce brands don’t have a growth problem.

They have an alignment problem.

→ Creative running in one direction

→ Paid media optimizing for surface-level metrics

→ Retention operating in isolation

Everyone is doing their job.

But no one is looking at the entire system.

So even when ROAS looks good…

Even when Klaviyo revenue is up…

Profit leaks everywhere.

At scale, that gets expensive fast.

What alignment actually looks like

Imagine if:

→ Creative decisions were driven by conversion data

→ Paid media optimized for contribution margin, not ROAS

→ Retention wasn’t an afterthought - but a profit center

That’s the difference between incremental growth and explosive scale.

For Peaky Hat, aligning the full system led to:

→ 143% revenue growth

→ 189% profit increase

→ In the first 90 days

Same spend.

Different system.

Why we built the CORE Growth System

Most agencies solve one piece of the puzzle.

Ads agency.

Email agency.

Creative team.

That’s how brands end up with a powerful machine…

With completely misaligned parts.

The CORE system exists to align everything:

C - Conversion-driven creative

Most brands don’t have a creative problem.

They have a creative alignment problem.

Ads might drive traffic - but the message, offer, and post-click experience don’t match.

For Burnt Toast, aligning creative across ads, email, and site led to:

→ 86% AOV growth YoY

Every asset exists to serve one goal:

Profitable growth.

O - Optimized paid advertising

At scale, ROAS lies.

We see brands overspending on existing customers just to inflate numbers.

When we rebuilt paid strategy around unit economics, not vanity metrics:

→ $2.5M in Q4 revenue

→ 16x marketing efficiency

→ 38% lower CAC

That’s how ads become a system - not a gamble.

R - Retention as a profit engine

Retention is where profit compounds.

Not just flows.

Not just campaigns.

But mapping the entire customer journey.

When retention and acquisition are aligned:

→ LTV increases

→ CAC pressure drops

→ Scaling gets easier, not harder

This is how the best brands grow without burning cash.

E - Expansion without chaos

Scaling isn’t about spending more.

It’s about knowing exactly when and why to scale.

Using real metrics:

→ Unit economics

→ Contribution margin

→ Financial impact

For one brand in the DIY space:

→ 66% revenue growth

→ 44% more new customers

→ 50%+ profit margins maintained

That’s sustainable scale.

If this sounds familiar…

→ Growth feels harder than it should

→ Metrics look fine but profit doesn’t

→ You’re working harder for smaller gains

You don’t need another tactic.

You need alignment.

Watch the full breakdown 👇

We Audited 100+ E-Commerce Brands - This Is Why Most Can’t Scale Profitably

Book a free CORE Growth Audit

This is exactly what we audit:

→ Meta + Google

→ Email & retention

→ Creative alignment

→ Unit economics & profit leaks

You’ll walk away with a clear roadmap - whether we work together or not.

👉 Book your Audit Call here.

The brands that win in 2026 won’t work harder.

They’ll work in alignment.

Talk soon,

Patrick O’Driscoll

CEO, TVG

PS - ROAS can look great while profit disappears. Alignment fixes that.