We Just Brought This Brand’s Email List Back From the Dead

Hey there, it’s Patrick from TVG.

There’s a pattern we see over and over again with eCommerce brands:

• Strong product

• Real ad spend

• Solid traffic

…and an email list that’s basically collecting dust.

Or worse — completely ignored.

This client was no different.

The Starting Point

When we started working together, email marketing was technically set up… but not taken seriously.

No real strategy.

No intentional flows.

Campaigns sent inconsistently (if at all).

Which meant one thing:

👉 Thousands of warm buyers sitting there doing absolutely nothing.

The Shift

Instead of chasing more traffic, we focused on something far less sexy but far more profitable:

Building a real email system.

That meant:

• Foundational flows done correctly (not half-built templates)

• Campaigns sent with intention, not “because it’s Thursday”

• Treating email as a revenue channel, not an afterthought

The Result

In just the last few months:

$120,914 in Klaviyo-attributed revenue

• $92,213 from flows

• $28,700 from campaigns

All from an email list that was basically… dead.

Which brings me to the visual above.

At TVG, we joke that half our job is raising email lists from the dead.

Because most brands are sitting on a channel that:

• Costs nothing to “turn on”

• Scales profitably

• Makes every paid dollar work harder

…and they’re not using it.

The Bigger Lesson

If you’re doing meaningful volume and email isn’t driving 30–40% of revenue, there’s a leak.

Not a traffic problem.

Not a creative problem.

A system problem.

And those are the easiest ones to fix when you take them seriously.

If you want to know what your email channel should be doing (or whether it’s quietly leaving six figures on the table) you know where to find us.

👉 Book your Audit Call here.

Talk soon,

Patrick O’Driscoll

CEO, TVG