We took this brand from $0 to $1M+ Run Rate

The right way to scale your eCommerce channel.

Hey there, it’s Patrick from TVG.

Six months ago, a brand came to us with a non-existent eCommerce channel.

They had wholesale distribution. They had retail presence. But their direct-to-consumer business was basically zero.

The goal wasn't a quick spike in sales. Anyone can throw money at ads and get a short-term bump.

The goal was to build a predictable, scalable revenue engine that would add significant enterprise value.

So instead of just pouring money into ads, we spent time building the system first.

Here's what we built:

→ A system to drive consistent, qualified traffic (not just volume, but the right people)

→ A system to optimize the on-site conversion experience (so visitors actually buy)

→ A system to increase Average Order Value (so each customer is worth more)

→ A system to maximize Lifetime Value and retention (so customers come back)

We didn't rush. We didn't scale prematurely. We built the foundation first.

Now, after 6 months, here's what the engine looks like:

Last 30 days snapshot:

  • Revenue: $79,450 (from a channel that previously did $0)

  • Sessions: 72,533 (+56% vs. prior period), traffic growth is accelerating

  • AOV: 14% higher, we're acquiring more valuable customers

  • Conversion Rate: 16% higher, the on-site experience is improving

  • Returning Customer Rate: 38% higher, the retention system is working

Why this matters:

This is what healthy, sustainable growth looks like.

It's not one metric going up. It's all the core metrics moving in the right direction in unison.

Most brands are obsessed with one thing: higher ad spend. They think if they just spend more money, they'll make more money.

But that's backwards.

The most valuable brands are focused on building a better system.

They understand that growth isn't about spending more. It's about converting better, retaining better, and scaling smarter.

When you have a system that works, scaling becomes easy.

You can confidently increase your ad spend because you know the unit economics are solid. You know your retention is strong.

You know your AOV is healthy.

But if you don't have that system? Scaling just amplifies your problems.

Here's the difference:

Brands that chase ad spend: They grow fast, hit a ceiling, then plateau or decline.

Brands that build systems: They grow steadily, accelerate over time, and become genuinely valuable businesses.

The brand we worked with chose the second path. And now they have a revenue engine that's generating nearly $80K/month from a channel that didn't exist six months ago.

If you're doing $1M+ in revenue and you want to build a system instead of just chasing ad spend, let's talk.

Book a free CORE Growth Audit.

We'll audit your entire business—traffic, conversion, AOV, retention, the whole stack.

We'll show you exactly where your system is strong and where it's breaking down.

Then we'll map out a 30-60-90 day roadmap to build a better engine.

If you want to see what's actually possible in your brand, apply here:

Talk soon,

Patrick O’Driscoll