Where Most Brands Lose 20–30% of Their Revenue (Without Knowing It)

Hey there, it’s Patrick from TVG.

Here’s something most agencies won’t admit:

Ads aren’t the problem.

They’re just the tip of the iceberg.

We’ve audited hundreds of ecom brands—and the real revenue leaks almost always happen after the click.

Poor landing pages. Weak offers. Broken flows. Slow mobile load times. No segmentation.

The stuff most agencies ignore—because it’s “not their department.”

But if you want to scale profitably and sustainably…

You need to zoom out and fix the entire journey.

Here’s how we do it at TVG:

We start with a full-funnel audit—the same process we’ve used to scale dozens of 7- and 8-figure brands.

Here’s what we look at:

1. Paid Traffic Entry Points

• Are you sending traffic to a generic homepage or a tailored landing page?

• Does the messaging match the ad creative?

• Is there a clear hook, value prop, and CTA above the fold?

2. On-Site Conversion

• Mobile-first UX: How fast is the load time? Is navigation intuitive?

• Offer setup: Are you leading with the right bundles, discounts, or urgency?

• CRO best practices: Scroll tracking, button placement, and heatmap analysis.

3. Email & SMS Flows

• Are your welcome, abandoned checkout, and post-purchase flows optimized?

• Are emails personalized based on behavior or just generic blasts?

• Are you using SMS as a revenue lever or just an afterthought?

4. Post-Purchase & Retention

• What happens after the first purchase?

• Are you driving second purchases through strategic cross-sells and winbacks?

• Are you building a real relationship—or just hoping they come back?

Why it matters:

Most brands are only looking at one piece of the funnel—and that’s why growth stalls.

When we align your offer, your ads, your site, and your lifecycle marketing…

That’s when performance explodes.

If you’re spending >$20K/month on paid traffic and not seeing a clear return—

Or if you feel like your backend isn’t doing the heavy lifting it should—

Let’s fix that.

Book your free customer journey audit here.

We’ll show you exactly where you’re leaving revenue on the table.

Let’s scale,

Patrick O’Driscoll

Founder @ TVG