Why Most Ad Accounts Stay Stuck

Hey there, it’s Patrick from TVG.

Let’s call it what it is:

Most ad accounts don’t scale because the brand is trying to do too much at once.

Too many products. Too many directions. Too many decisions.

I see it all the time:

→ 5 products fighting for attention

→ Budget split across every SKU

→ Performance stuck in the mud

Then they blame the creative. Or the platform. Or the algorithm.

But here’s the truth:

You don’t have a creative problem. You have a focus problem.

Every new offer you test?

You’re starting from scratch.

New data. New angles. New audience behavior. New variables.

And when you spread the budget thin, you don’t give anything enough fuel to win.

At TVG, here’s the rule we scale with:

→ 80–90% of your budget should go to your hero offer until it’s a machine.

→ Then—and only then—do you test the next one.

→ That’s how you build momentum without burning your account.

Focus > variety. Always.

You don’t need 10 products to scale.

You need one that consistently prints cash—and the discipline to double down on it.

Stop trying to make everything sell.

Make one thing unstoppable. Then stack your next win.

Let’s scale smarter,

Patrick O’Driscoll

Founder @ TVG