Why Your Ad Performance is Tanking (Negative Reviews)

Pouring money into ads that feel like throwing cash into a black hole.

Hey there, it’s Patrick.

We've all been there.

Pouring money into ads that feel like throwing cash into a black hole.

You've tweaked every possible setting.

Adjusted budgets.

Tested creative after creative.

But something's still missing.

The secret isn't in your ad settings.

It's in your brand's street cred.

Imagine potential customers scrolling through their feed.

They see your killer ad.

But then? They dive into reviews.

And those reviews can make or break your entire campaign.

Platforms like Google and Meta aren't just looking at your ad design.

They're measuring customer sentiment.

Your reputation is a hidden performance multiplier.

Bad reviews are like silent conversion killers.

They whisper doubt into potential customers' ears.

Even the most compelling ad can't overcome a reputation problem.

Think about it.

Would you buy from a brand with sketchy reviews?

Nope. Neither would your customers.

The good news?

Reputation isn't a fixed game.

It's a strategy you can master.

Top brands don't just accept reviews.

They actively shape their narrative.

They turn customer feedback into a powerful marketing tool.

Some brands have doubled their return on ad spend by simply getting serious about reputation management.

Not by changing their product.

Just by changing how they're perceived.

Customers want authenticity.

They want transparency.

They want to know you're listening.

Keep pushing forward,

Patrick O’Driscoll