Why your emails are going to spam (and how to fix it fast)

Poor deliverability = lost revenue. Let’s get you back in the inbox.

May 13, 2025

🚨 If your open rates are dropping... your revenue probably is too.

You spend hours crafting the perfect email.

You click send.

And it quietly disappears... into spam folders 💀

No opens. No clicks. No sales.

Just silence.

Here’s the real reason that’s happening 👇

📬 Inbox providers are smarter now (Google, Yahoo, Outlook — they’re not playing around).

They scan every message, track your sender behavior, and ruthlessly filter out anything that even smells like spam.

So if you’re seeing:

  • ⬇️ Open rates under 30%

  • 🚩 Spam complaints > 0.1%

  • 😑 Low engagement from your list

...then this is your wake-up call.

In my latest video, I walk you through the exact 5-step deliverability fix we use with our clients to:

✅ Land in the primary inbox

✅ Boost open + click rates

✅ Clean dead weight off your list

✅ Recover lost revenue hiding in plain sight

Seriously — this isn’t a “nice to have.”

This fix could be worth thousands per month in recovered email revenue 💸

Here’s what we’ll cover:

📌 Why blasting your entire list is tanking your sender score

📌 The “warm-up protocol” that rebuilds your deliverability

📌 The one test that tells Gmail you’re not a spammer

📌 When and how to sunset unengaged subscribers (yes, even the ones who used to buy)

📌 Why plain text > pretty graphics (at least when you're in the spam zone)

This isn’t fluff. This is real tactical stuff that saves eCom brands every single month.

🎯 Watch the full breakdown here.

🔁 Your list deserves better.

More opens = more sales.

Less spam = more trust.

Better strategy = more profit.

Let’s get your emails out of the junk folder — and back into revenue mode.

—

Appreciate you,

Patrick O’Driscoll

P.S. Fixing your deliverability now will save your Black Friday/Cyber Monday results later.