Would you spend $1M to put your logo on Brad Pitt?

Hey there, it’s Patrick from TVG.

I just saw Apple’s new F1 movie…

And my marketing brain couldn’t stop spinning.

Every scene was drenched in logos—Mercedes, IWC, Expensify—plastered across Brad Pitt’s fire suit, helmet, and the fictional APXGP car.

So I dug in.

Turns out, brands spent over $40 million to be featured in the film.

That’s enough to cover a huge portion of its $300 million production budget.

Normally, product placement in movies feels forced. Distracting.

But in F1? It actually worked.

Formula 1 lives and breathes sponsorships.

Seeing the logos on the cars, fire suits, and tracks felt authentic, not like a cash grab.

If anything, it made the movie feel more real.

And here’s the kicker:

These brands aren’t just buying a few seconds of exposure… they’re buying:

→ Years of visibility every time someone streams the film.

→ Cultural moments (red carpets, music videos, video games).

→ The energy of F1, without paying $30M+ annually to sponsor a real team.

This feels like the future of film marketing.

Movies becoming brand ecosystems where ROI goes far beyond ticket sales.

So here’s my question:

How much would you spend to slap your logo on Brad Pitt?

– Patrick

CEO, The Visionary Group