- The Visionary Group
- Posts
- How to Write High-Converting Copy for Your Brand
How to Write High-Converting Copy for Your Brand
Hey - it’s Patrick,
Let’s face it, everyone is abusing Chat-GPT to write copy for their brand.
To me, it all looks the same. Boring, unoriginal and robotic (literally).

Because you lack organization with your marketing efforts-
You see Father’s Day coming up and think:
“Shit, I need to get an email blast out!”
You proceed to grab a few stock images, maybe a shot of dude that looks like a dad with your product.
“This will work!”
You then proceed to type in “Chat-GPT” in your browser and enter the prompt:

Then the AI will spit out a cliche email about Fathers Day - great!
I encourage you to not do that.
Here is how to write emails that standout and convert. 👇
First, you have to plan ahead.
No more last minute email sends or texts blasts.
My team produces hundreds of emails every single month and we avoid last-minute emails like the plague.
Get organized, plan out a calendar and stay at minimum, 2-weeks ahead of sending.
Second, do your research.
Most marketers blast out emails with the same old unique-selling props.
Stop this, you’re better than that.
One place I love using for research is Reddit.
If people are talking about your products there, perfect!
If not, people are likely talking about your competitors - read what they are saying.
I first discovered how powerful Reddit is for copywriting after reading the /Whoop subreddit.
I saw the countless complaints, stories, reviews, testimonials from real life customers.
There is so much fuel in these communities.
Third, edit your copy.
This sounds obvious - but how many times in school did you write a paper without reviewing multiple times and submitting?
Allowing yourself time before sending lets you make multiple rounds of edits-
Iterating and improving your message.
You would be surprised how much this will improve your copy.
Keep pushing,
Patrick O’Driscoll
Co-Founder, The Visionary Group