How to Write High-Converting Copy for Your Brand

Hey - it’s Patrick,

Let’s face it, everyone is abusing Chat-GPT to write copy for their brand.

To me, it all looks the same. Boring, unoriginal and robotic (literally).

Because you lack organization with your marketing efforts-

You see Father’s Day coming up and think:

“Shit, I need to get an email blast out!”

You proceed to grab a few stock images, maybe a shot of dude that looks like a dad with your product.

“This will work!”

You then proceed to type in “Chat-GPT” in your browser and enter the prompt:

Then the AI will spit out a cliche email about Fathers Day - great!

I encourage you to not do that.

Here is how to write emails that standout and convert. 👇

First, you have to plan ahead.

No more last minute email sends or texts blasts.

My team produces hundreds of emails every single month and we avoid last-minute emails like the plague.

Get organized, plan out a calendar and stay at minimum, 2-weeks ahead of sending.

Second, do your research.

Most marketers blast out emails with the same old unique-selling props.

Stop this, you’re better than that.

One place I love using for research is Reddit.

If people are talking about your products there, perfect!

If not, people are likely talking about your competitors - read what they are saying.

I first discovered how powerful Reddit is for copywriting after reading the /Whoop subreddit.

I saw the countless complaints, stories, reviews, testimonials from real life customers.

There is so much fuel in these communities.

Third, edit your copy.

This sounds obvious - but how many times in school did you write a paper without reviewing multiple times and submitting?

Allowing yourself time before sending lets you make multiple rounds of edits-

Iterating and improving your message.

You would be surprised how much this will improve your copy.

Keep pushing,

Patrick O’Driscoll

Co-Founder, The Visionary Group