“You guys just cared. That’s what made the difference.”

Hey there, it’s Patrick from TVG.

Today, I am bringing you another TVG Partner Interview with Nic Johnston, CEO of PRVN Fitness.

Most brands don’t struggle because of bad ads.

They struggle because there’s no clear direction behind them.

No focus.

No system.

No real partner.

That’s exactly what came up in my conversation with Nic.

From fitness programs → global brand

PRVN didn’t start as some polished ecom machine.

It started from demand.

Built around one of the fittest athletes in the world, Tia-Clair Toomey, the brand grew from coaching and training programs into:

• A global subscription business

• Supplements + apparel

• A 21,000 sq ft HQ gym

• Thousands of customers worldwide

But like a lot of brands that grow fast…

They hit a wall.

The real problem (that most brands miss)

Before working with us, Nic said they had already gone through multiple agencies.

Not because the agencies were “bad.”

But because:

They didn’t truly understand the brand

They didn’t align with the vision

They didn’t help define what actually mattered.

So what happens?

You end up:

• Testing everything

• Selling to everyone

• Chasing short-term metrics

• And never building a real growth system

His words: “We were shotgunning things… trying to be something to everyone.”

Sound familiar?

What actually changed

It wasn’t just better ads. It was clarity.

We helped them:

• Define who they’re actually targeting

• Narrow down what to focus on

• Build systems instead of random tests

• Make decisions based on direction, not guesses

And that changed everything.

The underrated unlock: a real partner

One thing Nic kept coming back to: “You guys just cared.”

Simple. But rare.

Not just executing tasks…

But:

• Bringing new ideas proactively

• Finding problems they didn’t even know existed

• Helping shape strategy, not just campaigns

• Acting like an extension of their team

That’s the difference between:

👉 An agency

vs

👉 A growth partner

The biggest win (that no one talks about)

It wasn’t just revenue.

It was what happened inside their company.

Because of the clarity and systems:

• They hired a head of social

• Built out a dedicated media team

• Created internal processes to support growth

• Operated with way more focus and alignment

That’s how real scaling happens

His advice to brands looking to grow

This part stood out the most:

“Stop trying to find the perfect agency based on accolades… Find people who actually care—and figure it out together.”

Most brands overthink this.

They wait until everything is “perfect.”

But the reality is:

You get clarity by starting, not before.

If you’re in this stage right now…

• You’ve tried agencies before

• You’re doing solid revenue but feel stuck

• Your marketing feels scattered

• You know there’s more upside, but no clear path

Then this interview is worth watching.

It breaks down what actually moves the needle once you’re past the early stages.

👉 [Watch the full interview]

If you want us to take a look at your brand and map out exactly where your growth is being limited…

We’re offering a few C.O.R.E. Growth Audits this month.

No fluff. No generic advice.

Just a clear breakdown of:

• What’s working

• What’s not

• And what to do next

👉 [Apply for a C.O.R.E Growth Audit]

Most agencies are all talk.

We’re all execution.

— Patrick

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