You’re paying to send people to a page they hate

Patrick from TVG again.

Let’s talk about a classic mistake I see even the smartest founders make: sending ice-cold traffic directly to a product page and expecting a sale.

And yes, most of the time we are driving customers directly to a product page or offer page.

But we are running some experiments with our clients.

Here is the hypothesis:

Fun fact: 97% of the people you’re paying to acquire are not ready to buy from you right now.

Forcing them into a “buy now or get lost” decision is the fastest way to set your marketing budget on fire. You need to build a system that captures their interest, not just demands their credit card.

It's time to stop building pages and start building conversion systems.

Your Actionable Insight:

If your conversion rate isn’t where it needs to be, you need to stop asking for the sale upfront.

You need to earn their trust with a lead capture layer.

This week, run an experiment. Send half your traffic not to your product page, but to a simple quiz that helps them choose the right product.

Seriously, a 3-question quiz:

Problem: “What’s the biggest pain in the ass you have with [Your Product Category]?”

Context: “How often are you dealing with this problem?”

Goal: “What does the perfect solution look like for you?”

Then, ask for their email to send them their “personalized” recommendation.

Boom. You just turned a wasted click into a high-intent lead you can now talk to via email, where they’re 5-10x more likely to convert.

Stop wasting clicks. Start building a real audience.

Talk soon, Patrick

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