Your Emails Won’t Sell If They’re in Spam

Hey there, it’s Patrick from TVG.

If your emails aren’t landing, your “strategy” doesn’t matter.

Here’s the 10-day warm-up we run across accounts in October.

Core Rule: Earn the right to go wide. Start tight, expand as engagement climbs.

Day-by-Day

• Days 1–3: Send to 14-day clickers only. Aim: 60–80% opens, 4–8% CTR.

• Days 4–6: Expand to 30-day click OR 14-day open.

• Days 7–10: Expand to 60–90 day engaged, exclude chronic bouncers/spam complainers.

Segments to Build (verbatim)

• Engaged_14D_Click

• Engaged_30D_Click_OR_14D_Open

• Engaged_60D_Open_OR_30D_Click

• VIP (2+ orders OR LTV>$X)

• Global Suppress: bounced ≥2, marked spam ever, dormant >365d.

Campaign Cadence (Warm-Up)

• 3–5 emails/week: value content (no discounts), UGC, social proof, how-to, founder note.

• 1 SMS/week: “behind-the-scenes” or list-only perk tease.

Health Targets

• Open rate ≥ 45–50% while warming. If <40%, tighten the segment.

• Spam complaints <0.1%; bounce <2%.

Watch the full training on YouTube: we break down how to fix deliverability, segment your list properly, and set up the pre–Black Friday warm-up sequence step by step.

👉 Watch the full video on YouTube

Keep pushing forward,

Patrick O’Driscoll

CEO, The Visionary Group

P.S. If you want our team to personally build your Black Friday plan and execute it for you — book a free strategy call here. 👉 Book Your BFCM Strategy Call